Big news today. Instagram was acquired by Facebook for $1B in cash and shares. Price was definitely driven by the amount of different bidders, Google probably was one of them. I’m a huge Instagram fan, at the moment I can’t see what would be the value this acquisition will bring to the end users, other than a stronger Facebook integration. I doubt I need it.
I would more likely wanted Apple to acquire Instagram. Apple actually needed Instagram much more than Facebook and Google. With a few Apple’s failed attempts to go social(remember Ping), that could actually worked. Instagram has 29M iPhone users. Most of them are very engaged with the application. The combination of Photo Stream + Instagram could be super powerful. I can see myself using it(a lot). Also, by purchasing Instagram Apple could have keept it iOS-only. That would be much appreciated by current iPhone users and for some people might be a reason to switch to iPhone. I know that might sound silly, but seeing the Android community response, that could be true.
Also think about the talent that might have joined Apple. @kevin and @mikeyk are visionary guys. I think Apple has missed a great opportunity. Now all we left is to wait for a native Facebook integration in iOS.


